Somerset House never fails to offer a good fashion exhibition…after all it is the home of the British Fashion Council and London Fashion Week! You can’t get more fashion than that. Last month I took a whirl around the Blumenfeld Studio, a wonderful exhibition of re-worked photographs from the famous Berlin-born fashion photographer.
Erwin Blumenfeld (1897–1969) escaped occupied France during the war and headed to the place of dreams…New York (cue Alicia Keys). He soon became one of the most sought after names in fashion photography and was hot property as he worked regularly for American Vogue and Harper’s Bazaar as well as shooting campaigns and adverts for the likes of Elizabeth Arden. He really was the Mario Testino or Patrick Demarchelier…forward thinking, talented, creative and well before his time.
The exhibition looked into his hugely successful career as well as showing never-seen-before photographs taken from his studio at 222 Central Park South in New York. The curators and producers of the exhibition wanted to use the modern technology to produce images so you have the chance to see them without the blurred grainy quality which was unavoidable in the 40s and 50s. After being developed in this modern way, the photographs are unrecognisable from the fuzzy magazine covers and old blurry images and look just so incredibly modern and unexpected!
I wasn’t allowed to take any photos inside the exhibition which is never good news if you have a blog to write but I took note of some of my favourite shots and managed to find a couple after a quick Google search.